Recognizable
A property should have enough character to be recognized without relying solely on the studio name behind it.
FIFTH FLOOR STUDIOS
We build worlds
for play.
An independent game studio developing original gaming properties with identities designed to stand on their own.
EST.
FIFTH FLOOR
01
THE STUDIO
INDEPENDENT BY DESIGN
Original ideas.
Built from the ground up.
Fifth Floor Studios is an independent game studio focused on the creation and development of original gaming properties.
Every property begins with its own concept, visual identity, and player experience rather than being built to simply fill another position in a catalog.
The goal is simple: create games people can recognize, remember, and return to.
02
THE APPROACH
FROM IDEA TO PROPERTY
Built in layers.
01
Concept
Every property begins with a clear creative idea and reason to exist.
02
Identity
Theme, presentation, and personality establish what makes the property recognizable.
03
Game
The identity becomes an interactive experience built around the player.
04
Audience
The property reaches players and begins establishing an identity beyond the studio.
05
Expansion
Strong properties can create opportunities beyond their original platform.
03
THE PHILOSOPHY
IDENTITY MATTERS
A catalog shouldn't feel like one game thirty times.
Memorable
Visuals, presentation, and gameplay should work together to leave the player with something worth remembering.
Independent
Each Fifth Floor property is given room to establish its own world, tone, and identity.
001
04
THE FIRST PROPERTY
EMBER
Every catalog
starts somewhere.
Ember is Property 001 and the first original gaming property in the Fifth Floor Studios catalog.
View Property 001 →
05
THE FOUNDER
FOUNDER & CEO
Dayton
Sprague.
Dayton Sprague founded Fifth Floor Studios around a simple idea: original gaming properties should be built with identities capable of extending beyond a single game or platform.
As Founder & CEO, he leads the studio's creative direction, IP development, and long-term strategy as Fifth Floor builds its catalog of original gaming properties.
Fifth Floor was created to develop games as properties of their own — recognizable, expandable, and built with room to grow.
06
WHAT'S AHEAD
A GROWING CATALOG
The next floor is already being built.
Fifth Floor Studios is building toward a broader portfolio of original gaming properties with opportunities across digital gaming, licensing, distribution, and future gaming environments.